Everyone knows advertising and marketing of a business is important. SEO or Search Engine Optimization is a set of digital marketing strategies, techniques, and tactics such as content generation, keyword integration, and more that increases the visibility of your website in SERP (Search Engine Result Page).
Reasons Why You Need Search Engine Optimization:
- SEO Will Help People Find Your Website – Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors. But unless people can find it, your website is good for nothing. SEO plays an invaluable role here.
- SEO Builds Trust & Credibility – SEO can make your brand stronger, better, and well recognized. The eventual goal should be that, when people search for business-critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that you’re the best.
- SEO Helps Build Your Brand – Branding is often complex, costly, and chaotic. SEO can help accelerate your branding campaign and make you memorable. When more people visit your site, get familiar with your business, and order from you, then you have more people likely to come back again and tell their friends about you. SEO is an effective way to get this ball rolling, by ranking your website high and attracting a flood of Web traffic. It can then turn this initial impression into a lasting recall through presenting the most relevant and useful information that a visitor is seeking through search engines, thereby earning ‘mind share’ and securing a lasting place in their heart.
- SEO Is Not A Cost But An Investment – SEO is a long-term strategy and the highest ROI (Return on Investment) marketing effort.
- Google SERP, Where Do Users Click After Searching – Organic search engine results are 85% of all end users’ clicks, as opposed to only 15% for sponsored ads, like Pay Per Click (PPC). SEO drives offline sales and your SEO Consultant is a ‘Secret Weapon’.
There are three key elements to having a successful online presence. The first important element is your website design, the second its functionality, and the third is the marketing. SEO is the final ‘piece in the puzzle’ or 3rd necessity in your online journey. Without SEO even the most beautiful and functional site may fail.
Should you consider SEO for your site? We highly recommend it!
If you would like to know more about Search Engine Optimisation and how it can help your site please contact us today or visit DigiMarkLand.