Search Engines are really one of the best platforms for businesses to sell their products, services and promote their brand image online. SEO with responsive web design is becoming more important for online businesses; it’s also a very competitive and challenging task. SEO is the highest ROI (Return on Investment) marketing effort. Without SEO! There is no website that ranks well in Search Engines like Google, Yahoo, and Bing.
If you have any business. Investing in a good SEO company will be one of the best marketing choices for a business to do, to ensure that their products and services can be found easily and get targeted traffic to the website.
So, here’s some advice for selecting the right SEO Company for your business:
- Assurance: Good SEO company give assurance not guarantee for the positions in SERP.
- Transparency: Check the company you wish to work with for transparency in all areas, especially methods, abilities, and practices. A company that uses white hat SEO techniques won’t have anything to hide.
- Affordable: A professional SEO contractor has to review your website and its performance state in search engines before offering a quote.
- Ask for references, and check them.
- Ask for samples of successful results in the major search engines (Google, Bing, Yahoo).
- Ask bidding SEO firms how long they have been in business, which will be working on your project and what type of internet marketing experience they have.
- Ask how many pages they will be optimizing for the price they have quoted.
- How will your site be monitored and maintained over time, and what reports will you receive to measure your progress? Remember, SEO is not a one-time event!
Common Mistakes when Choosing an SEO Company:
- Going with the SEO vendor that promises a No. 1 position or first-page placement
- Selecting an SEO firm that offers you a quick fix — just adding Meta tags, with no adjustments to content or external inbound links. Hint, Google doesn’t care about Meta tags so if your SEO touts Meta tags as an SEO tactic, they do not understand current standards.
- Developing your site in frames, which oftentimes creates problems for search engines trying to index your site?
- Developing your site entirely in Flash. Flash on a site exists as an image. Search engines can’t read text off an image.
- Using hidden links or text to try to boost your keyword density or link relevancy (search engines call this spam).
- Engaging in questionable linking schemes that generate reciprocal links with sites that have no relation to your business or industry.
- Buying scads of paid links from sites you know nothing about. There are specific directory sites that provide value from a search engine optimization standpoint. Stick with those.
- Setting unrealistic expectations. Search engine optimization doesn’t deliver results on a deadline.
- Changing content on a strong-performing optimized page without consulting your SEO firm.